_____________________________________________________________________________ > _ > | | > _ __ ___ ___ _ __ | |_ ___ ___ (tm) > | '_ ` _ \ / _ \| '_ \ | __| / _ \ / __| > | | | | | || __/| | | || |_ | (_) |\__ \ > |_| |_| |_| \___||_| |_| \__| \___/ |___/ > > The Mentos FAQ V2.0 (11/2/94 update) > (c) 1994 Heath Doerr doerrhb@expert.cc.purdue.edu > > > _____________________________________________________________________________ > _ > e-mail auto server: mentos-faq@fische.com > ftp://ftp.netcom.com/pub/asuter/coolstuff/mentos.faq > html conversion by Timothy F. Kingwell (quetz@futon.sfsu.edu) > > Index: > > [*=Updated sections; =New sections] > > Section 1: Commercial Synopsis > 1a: Commercial History, Origin, Explanation* > 1b: Jingle Lyrics > Section 2: The Candies* > 2a: Packaging > 2b: Ingredients > 2c: Manufacturial Data > 2d: Imitations* > Section 3: Abbreviations > Section 4: Miscellaneous* > Section 5: Credits* > Section 6: History* > > > Section 1: Commercial Synopsis > > 1. The Broken Shoe (or 'High Heel Treachery') > > A sassy young lady sashays past an open air French style cafe, > gaining the attention of a business man, and at the same time > interrupting his newspaper enjoyment. As she glides past, a > footwear malfunction occurs, leaving her sans one heel. She > reaches for her secret freshness inducer, Mentos. After > administering a piece of the magic elixir of nuttiness, she > breaks off the remaining spike, proclaiming to the world her > resourcefulness, and endless freshness. The man in the cafe > is undoubtedly impressed. > > 2. The Fake Photographer (or 'Those Crazy Kids I') > > A young lad and his pals file through a mob of fanatics and > paparazzi, in order to get a closer look at their favorite star. > However, their adventure takes them over the legal boundaries > of said activity, which is then pointed out to them by the > authorities. After a bit of contemplation, and a hearty dose > of freshness ala Mentos, our hero cunningly disguises himself > as a member of the media, and breaks through the defenses of the > establishment. > > 3. The Airport Tram Ride (or 'Baggage Claim Blues') > > A young woman finds herself in a bit of a pinch, as she discovers > that she has packed too much, and her bags are a most bothersome > burden. But she has no fear, it is a burden which is not > insurmountable, especially with Mentos on her side. She unsheathes > her glimmering blue tube of freshness, and holds it out stretched, > like the mighty Excalibur, and although shortening it by 1/14, > this weapon has not lost its power. She consumes the pellet of > perkiness, and decrees that she and only she shall be the one to > ride the baggage cart, and all the other most unfresh patrons of > the airport shall bear the full weight of their baggage. Her > friends cheer, and dream of one day achieving a freshness such > as hers. > > 4. The Car Movers (or 'Overalls and Mentos') > > Only an unfresh person would park his car in such a way as to make > his fellow motorist unable to go about her merry way, but that's > just what our heroine is faced with in this episode of the Mentos > saga. After an exchange of dirty looks, and communication of the > parkee's need for promptness, the young girl contemplates her > dilemma with the aid of a freshmaker. She has a revelation, > and summons what looks to be the Pittsburgh Steelers offensive > line from a construction site across the way. With surprisingly > little convincing, the barbarians lift her Fiat into the road, and > as she thanks them she glances in the way of her nemesis, only to > add an exclamation point to her freshness. > > 5. Evading Mom (or 'Psycho Mutant Killer Mom') > > While enjoying a pleasant afternoon at the mall, a teen and his > companions suddenly spot one of their mothers. She raises her > umbrella, signifying that she has acquired her target, and means > to move in for the kill. Quickly searching his person, the teen > removes from his pocket the only thing to help him out of this > bind, Mentos. Thinking quickly, and now sporting fresh, clean > breath, he seizes a baseball cap from a nearby mannequin. The > perfect disguise! Placing it on his head in a diagonal pattern, > he strikes a pose and avoids his pursuer. She spots him again, > but this time only after entering the escalator. Knowing she has > been vanquished, mom shakes her weapon yet again, all the while > thinking, 'My son is sooo fresh!' > > 6. Through the Car (or 'The 3 Second Car Jacking') > > There is little peace in the land of Mentos, as yet another teen > is faced with a distressing problem. While crossing the street, he > is separated from his friends, and nearly from his legs by an over > anxious motorist. Finding himself needing to traverse the street, > but without a normal means to do so, he again thanks his lucky > stars he remembered the freshmaker. His supply is reduced by one, > but his freshness is increased exponentially. Opening the rear > door, he climbs through the auto, while the driver looks over > his shoulder in astonishment. Upon exiting, the youth shrugs > at the motorist, Mentos in hand. Although a bit shaken, the > passenger acknowledges the care free youths with an approving > glance as he speeds away. "Wait till the wife hears of my brush > with freshness!" > > 7. The Backstage Crew (or 'Those Crazy Kids II') > > In the final episode, once again the establishment has prevented > some teens from achieving their goal. At the backstage door to > a rock concert, our friends are star struck and must find a way > backstage to meet their idols, demonstrate their freshness, and > enjoy each others minty clean breath. Musical paraphernalia is > being unloaded, and with the aid of a bandanna, one teen slips > through the line undetected. At the last moment, a security guard > spots him, but instead of pouncing on him and beating him to a > bloody mess with his nightstick, he lets him go showing an > expression that could only mean one thing, "Those crazy kids!". > Bravo! > > Commercial History, Origin, and Explanation: > > First an explanation; > > Jan Setje-Eilers (jse@expert.cc.purdue.edu), tells us that the > characters of 'Psycho Mutant Killer Mom' are actors from a sitcom > taking place in Northern Germany. The mother, (incidentally, > whose last name is 'Teufel', which means Devil in German) is a > crazy character in the show, and one who would be avoided normally. > Anyone who has seen the sitcom, (i.e. Germans) would understand > this, but the American audience is understandably confused. > > So one would normally conclude that these spots were all shot in > Germany, thus clearing up our national origin questions, right? > Wrong. > > According to Chad Jones (cjones@gse.ucla.edu), 'High Heel Treachery' > was filmed on the Third Street Promenade, a shopping district in > Santa Monica, CA. Also, 'The 3 Second Car Jacking' was filmed in > downtown Los Angeles. Joseph Hernandez (jthern@OCF.Berkeley.EDU) > says one of the buildings in the background is the First Interstate > Bank Building. > > And if that's not good enough for you: > > Andy Brooks (aceebro@netcom.com) argues that some spots had to > have been shot in California, or at least in the U.S. No where > else in the world can you find the 'Walk/Don't Walk' blinking > sign that is depicted in the '3 second Car Jacking'. Also, > Germany doesn't have the yellow center lines running down the > middle of the streets (over there they are white). Finally, lights > don't go from green directly to red. They are initially green, > then are followed briefly by yellow, and then red. It certainly > doesn't seem like there is any blatant insert editing or post > production work involved here, all the shots look as if they took > place on the same street corner. > > So we can honestly conclude that the Mentos commercials are without > a doubt, multinational. > > As a final note on this subject, it was previously believed that > the Mentos commercials were aired in English throughout the world. > That is true, except for Russia! Steven Grimm (koreth@hyperion.com) > informed me that while staying there last year, he was surprised > to hear the relentlessly upbeat Mentos theme music pouring out > from the TV in the room across the hall. Listening closely, > he determined that the lyrics were all in Russian. He was, to > his utter dismay, too slow to reach the TV in time to see which > ad it was. > > > Jingle lyrics: > > 'Doo doo doo, doo-doo, do-Wah!' > > It doesn't matter what comes, fresh goes better in life, > and Mentos is fresh and full of life. > > Nothing gets to you, staying fresh staying cool, > with Mentos, fresh and full of life. > > Fresh goes better, Mentos freshness, fresh goes better > with Mentos, fresh and full of life! > > Mentos, the freshmaker! > > > Section 2: The Candies > > The candies themselves come in five varieties; 'Mint', 'Mixed > Fruit', 'Cinnamon', 'Strawberry', and 'Spearmint'. Taste and > color are drastically different between them, but in every other > way they are quite similar. > > The shape of a Mentos candy is disklike, with an ellipsical > bulge in the middle. (It has been suggested that they are > 'lenticular' meaning 'lentil-shaped'.) They measure 3/4" > in diameter, and at their largest point, 6/16" tall. > > Net weight is reported as 1.3 OZ/37.5 g, but this was > impossible to confirm at the time of this writing. > > Coloring of the Mint candies is a chalky light hue, that extends > throughout the entire candy. The fruit variety contains three > colors, purple (grape), yellow (lemon), and orange (orange). > Cinnamon and Strawberry have a reddish/pinkish hue, Cinnamon > being the darker of the two. Spearmint Mentos have a light > greenish coloration, and like all Mentos, possess a chalk-like > consistency. > > The Mint flavor variety unsurprisingly taste like peppermint, and > could be considered to possess a breath freshening function as well > as a cool, menthol-like aftertaste. Mixed Fruit have none of these > properties, but are instead quite sweet. The differences between > the flavors contained in a mixed fruit package are small. Color > seems to be the only real distinguishable quality. Strawberry > are also sweet, but contain a light, and unmistakable strawberry > flavor. Cinnamon do indeed taste like cinnamon, possessing a > semi-cinnamon burn feeling often found in strong cinnamon gum. > Spearmint are closely related to Mint, and are lucky enough to > serve as a breath freshener as well. > > Mentos' texture is not uniform. The candies have a thin crunchy > shell and when chewed, disintegrate into a gum like consistency. > If appropriate, they then release their breath freshening > characteristics. > > Packaging: > > Mentos candies come in cylinder shaped 'rolls', with 14 included > in each roll. The label consists of 'mentos' written in block > letters, covering approximately 2/3 of the roll lengthwise. > Next to this logo is the flavor identification, (i.e. 'mint' or > 'mixed fruit') although flavor identification can be more readily > obtained from the background coloring of the label. Mint has a > misty bluish white photograph of many Mentos scattered about, > while mixed fruit has a more colorful representation of the same > shapes, including purple, orange, and yellow disks. Cinnamon > wrappers are similar, but are colored in a deep blood red. > Strawberry wrappers are a lighter, almost orangey red. Spearmint > follows Mint's lead with a clouded hue, this time more green than > blue. > > It is important to note that the colors displayed on the package > are actually much more vibrant and deep than that of the actual > product. Do not be misled, all Mentos have a very light hue to > them, no matter what the flavor. > > Ingredients: > > Mint: sugar, glucose syrup, hydrogenated coconut oil, > gelatin, dextrin, natural flavor, corn starch, > gum arabic. > > Mixed Fruit: sugar, glucose syrup, hydrogenated coconut oil, > gelatin, dextrin, natural and artificial flavor, > gum arabic, coloring. > > Strawberry: sugar, glucose syrup, hydrogenated coconut oil, > citric acid, gelatin, dextrin, corn starch, > artificial flavor, gum arabic, coloring. > > Cinnamon: sugar, glucose syrup, hydrogenated coconut oil, > gelatin, dextrin, corn starch, cinnamon, natural > and artificial flavors, salt, gum arabic, > artificial colors (yellow 5, red 3, blue 2). > > Spearmint: sugar, glucose syrup, hydrogenated coconut oil, > gelatin, dextrin, natural flavors, corn starch, > gum arabic, artificial color (blue 2). > > For nutritional information, you can write to: > > Nutritional Data > P.O. Box 18190 > Erlanger, KY 41018 > > Manufacturer: > > Mentos are made by Van Melle, Inc. and manufactured for > Van Melle by: > > Van Melle > Breda / Holland > > in Australia they are imported by: > > Stuart Alexander & Co. Pty. Ltd. > 62 Rosebery Ave. > Rosebery, N.S.W. 2018 Australia > > Van Melle's corporate headquarters: > > Van Melle, Inc. > Erlanger, KY 41018 > > > Mentos Imitations: > > The Anti-Mento is made by Lance candies. They are called 'Mint > Chews', 'Fruit Chews', 'Cinnamon Chews', etc. They are sold in > rolls of eleven candies of approximately the same size, shape, and > weight as the true confection. Mint Chews, made in Holland for > Lance Inc., list exactly the same ingredients as Mint Mentos. > > For their nutritional information, you can write to: > > Nutritional Data > P.O. Box 32368 > Charlotte, NC 28232 > > But they are not sufficiently fresh, nor full of life, > to make such an inquiry worthwhile. > > > Section 3: Abbreviations > > FAFOL = Fresh and full of life > > > Section 4: Miscellaneous > > Item: According to Paulo A. Pereira (oluap@MIT.EDU), there is a sale > on Mentos at the CVS in Porter Sq., Cambridge, MA as this is > being written. Be fresh, and save a bundle! > > Item: Mentos are $0.54 at the Purdue Student Union. > > Item: I am currently negotiating with the Psychology department > here at Purdue, in an attempt to obtain a research grant for > the purposes of studying what I have termed 'the freshness > effect' caused by consuming Mentos brand candies. Although there > seems to be no mind altering substances contained in Mentos, > individuals suddenly become aroused, inventive, and lose all > regard for the norms of society a short time after using > them. I've asked for $23,729. > > Item: According to Jeffrey F. Brent (lorax@acpub.duke.edu), Mentos > also come in Licorice or 'Lakrits' flavor. Some Danish friends > apparently possessed these beauties, and (as far as I know) > the states have not been graced with them yet. They had a > white shell, and a black center. A black wrapper shielded > them from the elements, and they [you guessed it] tasted > like Licorice. Jeff also claims to be working on a Macintosh > arcade style game called "Mentos(R) in the Hands of Torgo(TM)" > Be afraid. Be very afraid. > > Item: Flash! There exists yet another Mentos flavor. Andrea > (apf62@cas.org) found 'Tropical Mentos' while vacationing > in Jamaica. The candies come in orange, lime green, and > lavender varieties, and taste like orange, guava, and something > indiscernible, she writes. The packaging, like mixed fruit, > has a picture of the various colors found inside. One last > interesting note: The ingredients were printed in Greek as > well as English. > > Item: Tim Verry (verryta@taft.law.uc.edu) has confessed interest in > hammering out the details of 'the freshness defense' for criminal > acts committed while under the influence of Mentos. Good Luck, > Tim. [Say, isn't that a roll of Spearmint in that white bronco > over there?] > > Item: The license plate number of the car in 'The Car Movers' is > 'DH-L 64 12', and the teen that 'Evades Mom' does so by > donning a New York Yankees cap. > > Item: Tyler K. Wong (neoncap@netcom.com) listens to Alex Bennett on > Live 105 (105.3 FM) in San Francisco from 6am to 10am, and > tells me that during his show, Mr. Bennett receives and reads > E-Mail on the air. Tyler apparently came close to getting some > of this FAQ read on the air. Live 105 isn't as fresh as some of > the other stations in the Bay area, however, because Tyler > couldn't sell him, and Alex later answered a phone call he > wanted to put on the air instead. > > Item: Mark (stallard@world.std.com) asked recently if anyone had some > information leading to a Mentos T-shirt, baseball cap, or other > such merchandise. I too, would be grateful for any leads. > > Item: In a recent article in 'Advertising Age', Bruce Kasrel > (bkasrel@us.oracle.com) read that Mentos advertising spending > rose 34% from last year, to 11.9 million. Sales have increased > from $20 million in 1991 to about $40 million today. We could > be in for some more Mentos enlightened teens solving the most > perplexing of situations in the near future. > > Item: At the 'Steak and Shake' on Highway 52 here in Lafayette, > they have a candy machine that dispenses Mentos. The flavor > was mixed fruit, although I know this from my own experience, > due to the fact that the dispenser simply read 'MENTOS'. It > charged 25 cents, and when I turned the crank I got 7 candies, > but your mileage may vary. > > Item: Mentomania is ever-expanding, proof of which can be found at > 'SLOMOTION' meetings according to Michael V Arnold > (mvarnold@violin.aix.calpoly.edu). 'SLOMOTION' is a film club > in which the members have taken fancy to making their own > Mentos commercials. They only have two so far, but I'm sure > that more are in the works. > > Item: Finally, if you doubt the significance of this FAQ, just ask > Kevin Bourrillion (kevin@bradley.edu). He thought it was > important enough to quote from it in his signature. I was > so deeply touched, I just had to include his tribute. > > > -- > Kevin Bourrillion "Although there seems to be no mind altering substances > kevin@bradley.edu contained in Mentos, individuals suddenly become > aroused, > http://bradley.br inventive, and lose all regard for the norms of society > adley.edu/^kevin/ a short time after using them." -- Heath Doerr > > > > Section 5: Credits > > Originator, and maintainer of the Mentos FAQ: > > Heath Doerr (doerrhb@expert.cc.purdue.edu) > > Submission credits: > > Andrea (apf62@cas.org) > Michael V Arnold (mvarnold@violin.aix.calpoly.edu) > Ron Bauerle (bauerle@crypt.erie.ge.com) > Kevin Bourrillion (kevin@bradley.edu) > Jeffrey F. Brent (lorax@acpub.duke.edu) > Andy Brooks (aceebro@netcom.com) > David S. Cowen (esch@fische.com) > Emily Cox (zebra@gorn.iuma.com) > Figlet, the ASCII font creator. > Todd A. Gibson (tgibson@lookout.ecte.uswc.uswest.com) > Steven Grimm (koreth@hyperion.com) > Joseph Hernandez (jtchern@OCF.Berkeley.EDU) > Dan Hoey (hoey@AIC.NRL.Navy.Mil) > Alan Jaffray (ajaffray@midway.uchicago.edu) > Chad Jones (cjones@gse.ucia.edu) > Bruce R. Kasrel (bkasrel@us.oracle.com) > Timothy F. Kingwell (quetz@futon.sfsu.edu) > Richard N. Kitchen (da825@cleveland.Freenet.Edu) > James J. Lippard (lippard@news.primenet.om) > Mark (stallard@world.std.com) > Paulo A. Pereira (oluap@MIT.EDU) > Jeff T.P. (image@expert.cc.purdue.edu) > Jan Setje-Eilers (jse@expert.cc.purdue.edu) > Andrew R. Shulman (andys@world.std.com) > spatula@titan.ucs.umass.edu > Genna Totten (dedisti@rhf.bradley.edu) > Eric L. Tullis (TULLISE@indy.navy.mil) > Tyler K. Wong (neoncap@netcom.com) > Lupus Yonderboy (asuter@netcom.com) > > Note: In a most unfresh editing accident, I lost one contribution credit. > If you see something in here that you wrote, and you aren't > listed above, please feel free to contact me so I can correct > the situation. > > Section 6: History > > 9/2/94: V0.01 (beta) > 9/6/94: V0.5 > 9/7/94: V0.9 > 9/14/94: V1.0 (final) > 9/28/94: V1.1a (update) > 9/28/94: V1.1b (.html version) > 11/2/94: V2.0 (now even fresher!) > > MENTOS: THE FRESHMAKER